Elevating luxury skincare product listings at scale
Designed a complete visual framework for 16 product listings — transforming sparse, inconsistent images into a premium, conversion-focused storytelling system for tursian.com and Harrods.
UI/UX Designer
Under 2 weeks
160+ listing images
tursian.com · Harrods
Products fully redesigned across the entire Tursian lineup
Listing assets created, up from 4 images per product to 10–11
Measurable improvement in conversions following deployment
Science-driven luxury, deserving a visual story to match
Tursian is a premium skincare brand with clinically proven formulations, stocked at Harrods and sold across international markets at £60–£165 per product. Despite the premium positioning, the product listing images weren't keeping up — leaving a significant gap between what the products were worth and how they appeared online.
4 images wasn't enough to sell a £165 serum
Each product had only 4 listing images — a basic product shot, texture swatch, a stats graphic, and a before/after photo. The images were inconsistent across products, lacked any brand narrative, and gave shoppers very little reason to trust a premium purchase. For a brand stocked at Harrods, the visual standard wasn't matching the shelf it sat on.
The core challenge: how do you communicate scientific credibility, sensory appeal, and luxury positioning — all within a finite set of listing images?
Before — original listing images
After — new listing images (P-3)
A 10-pillar image framework — designed to mirror how a luxury shopper decides
This framework was applied consistently across all 16 products, creating a reusable visual system for all future product launches. The sequence mirrors how luxury shoppers actually decide — sensory appeal first, scientific proof second, practical usage third, and upsell last.
160+ assets. Under 2 weeks. Measurable impact.
The updated listing images were deployed across Tursian's brand website, Harrods, and international marketplaces. The redesigned listings contributed to measurable conversion improvements and established a scalable visual system for all future launches.
"Elevated the listing experience for 16 SKUs — building a visual storytelling framework from scratch that aligned scientific credibility with luxury brand aesthetics."
Measurable uplift after new images deployed
From 4 to 10–11 images per SKU
All 16 products, self-directed framework
Deployed on Harrods & tursian.com