A+ Wallet — Mobile Banking Website
UI/UX Designer
8 weeks
Complete bilingual website design
apluswallet.com
Complete bilingual website design for Myanmar's leading fintech platform
A+ Wallet is Myanmar's most trusted mobile banking platform, serving agents, merchants, and individual users across Southeast Asia. The challenge: design a single website that serves three distinct audiences — agent onboarding, merchant registration, and app downloads — all in both English and Burmese.
The Problem: Three journeys, one website
The existing website tried to cram all three user flows into a linear experience. Users were confused about which path applied to them, and the Burmese localization was clunky and inconsistent with the English version.
Key challenges:
- Distinguish between agent, merchant, and individual user flows
- Maintain brand consistency across English and Burmese versions
- Optimize conversion funnels for each user type
- Localise not just copy, but visual hierarchy and cultural nuances
My Approach: Three distinct entry points, unified experience
Rather than forcing users through a single funnel, I designed three clear, parallel pathways:
01 Agent Onboarding — KYC requirements, training materials, incentive structure 02 Merchant Registration — Business verification, payment setup, dashboard walkthroughs 03 App Download — Feature showcase, testimonials, platform credibility
Each pathway maintained the same design language and interaction patterns while addressing specific pain points for each user type.
Key Design Decisions
Bilingual-first approach — Not English + translation, but true localization with separate design considerations for Burmese typography and space requirements.
Visual hierarchy for clarity — Large, scannable CTAs with clear next steps at every stage of the funnel.
Testimonials and social proof — Real agents and merchants sharing their experience and results.
Mobile-first responsive — 60% of users access via mobile; every breakpoint was carefully considered.
Outcome: Unified experience, three clear journeys
The bilingual website launched successfully, with distinct conversion tracking for each user type. The design provided a clear path for each audience, reducing confusion and improving downstream adoption across all three segments.
Metrics:
- Increased agent onboarding completions by 34%
- Merchant signup conversion +28%
- App downloads up 22% month-over-month
- Bilingual consistency rated 9.2/10 in user testing
Live at: apluswallet.com
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